How I stepped up my marketing & sales game

As I covered in this post, the first year I bought my tow truck I hired a sales person on commission to help me land some big commercial accounts. This strategy worked extremely well and we were making multiple six figured in gross income, but it wasn’t enough. I wanted to step our game up to the next level and reach the seven figure mark, so I put on my thinking cap and got to work. I was thinking to myself, when people need towing services, how are they finding a tow truck driver? This question was extremely easy to answer and I knew I had to get found more easily on the internet. If I was driving my car and it broke down on the side of the road, I would get on my iphone, pull up safari, and type in tow truck drivers near me. I quickly realized that I needed a website that was popping up as one of the top search results so I would be getting more phone calls.

I quickly made it a mission to have my company plastered all over the internet and generating leads for my business left and right. I got a map listing on Google and Bing, and created my first website. I knew that having a website wasn’t enough and I would need to do some SEO work to get my site at the top of the search results. What is SEO you might ask? It stands for search engine optimization and is one of the best things you can do when it comes to generating leads and sales for your business. The most important things about getting found online are having a mobile friendly website, correct title tags, and powerful outside websites pointing a link to your website. With these 3 things combined you can rank at the top of any search engine for any keyword you want. Since I understood the basics of SEO but didn’t have time to do all this stuff myself, I quickly hired my friend who was extremely good at this stuff. It took about 3 months before we got my website to page 1 and we learned an important lesson… Getting on page 1 isn’t enough, you need to be at the very top of page 1. We would get a few calls here and there when we were on the front page but once we got to the number one spot, our phone wouldn’t stop ringing. We actually had to turn down a lot of business in the first few weeks because we were so busy. Within that first month of reaching the top of the search results I invested in 2 more tow trucks and 2 more drivers and we were off to the races.

By this point I had multiple commercial accounts and was getting phone calls everyday from them. I was also now ranked at the top of the search engines so I was getting 10-30 phone calls per day from people requiring towing services on top of the commercial accounts. Needless to say, business was good. So good in fact that we raked in over one million dollars in gross sales that year. As promised, this was my blueprint of making my first million dollars in gross sales for my towing business. I told a good friend of mine about my success hiring a SEO company and he did the same thing. His results? Over half a million dollars in gross sales within 1 year of getting to the top of the search results. You can check out his website to get an idea of what yours should look like: www.Mesatowingpros.com.

 

Making my first million

So, you learned a little bit about my background from this article. Now I’m going to tell you how I took my first business from zero to 1 million in sales within 3 years. Sounds pretty crazy right? I will actually upload my financial statements to prove to you that this really happened. But how do you make over a million dollars in sales from just towing cars? Well, let me explain.

The key to growing any business quickly is to have a business plan, a vision, and the discipline to execute your plan. I knew that in order to make a lot of money in the towing business I was going to have to learn how to market myself and my business. The first step I took was hiring a sales person. This may sound crazy because at the time, I had literally zero dollars in the bank after buying my first tow truck. It’s times like these that pay to be creative so I started flexing those creative muscles in my brain. After searching for a few days I found an experienced salesmen that recently got laid off and was willing to work on commission. He was actually a tremendous sales person but the company he was working for had terrible management and not even his super sales skills could save that company. Luckily he had some money saved up in the bank and was willing to try out working for me. OK, so now you’re probably wondering why I would hire a sales person? It’s not like he was going door to door asking people if they needed a tow truck. No. See my vision was a lot greater than that. I had this guy calling every apartment complex and shopping center in the entire city. We went over a game plan to position ourselves as a better and more beneficial company to hire opposed to the companies these people were already using. Within 1 month we had 3 apartment complexes and 2 shopping centers that we were providing towing services for.

A few months after we got those first 5 big commercial accounts, we were up to 10 commercial accounts. This new influx of business meant we had to invest in more tow trucks and more staff but with all the money we had coming in, we didn’t have to borrow any money to get the new trucks. At this point we were pretty much tapped out of the commercial customers we were going to get… I mean we were definitely going to keep trying and following up with the people that wouldn’t buy from us, but I knew that was probably going to take a while. It had been a year and we grossed over $400,000 in sales but I was ready to take things to the next level. Want to learn how we finally reached the $1 million dollar mark in sales? Stay posted for our next article!

So, you own a towing business, good for you

Everyone that buys a tow truck thinks they can just waltz into this market and start earning great money. Wrong! Towing is an extremely competitive business, especially for you all living in those big cities. Many don’t take into consideration the planning and finances it will take to run your business. Tow trucks are not cheap and when they break down, it’s usually just as equally expensive to fix the expensive equipment that comes on a tow truck. Lucky for you, I’ve been through it all. I started off with nothing. Zip. Zero. I had no money in the bank to invest into a tow truck, but somehow I knew I was going to make it happen.

You might be asking why I wanted to get into the towing business in the first place. The answer: my dad was a tow truck business owner and I wanted to be just like him. He was my role model, a true example of who I wanted to become. My father made a lot of money through his tow truck business and I wanted to do the same. I mean, who doesn’t want to be able to provide a great life for their family? When my dad told me he was selling his towing business because he was ready for retirement, I was 17 years old. I was shocked when he told me that he was selling the business, but I didn’t bat an eye before I asked him how much he was selling it for and asking him if I could buy it. As you might have guessed, he laughed and quickly told me that he had someone offer him over 1 million dollars for his company earlier that morning. I sure as hell didn’t have 1 million dollars at that time and quickly realized this was going to be a long shot. I begged and pleaded with him and told him that I could run the company and he could sit back and collect a check until I paid him back fully for the business. He still wasn’t havin’ it. He told me that I wouldn’t appreciate life as much if I was handed everything on a “silver platter”. My dad signed the papers and sold the company for over a million dollars later that week. I was sad but very determined to build my own tow truck company and put the new owner out of business! How dare he buy that company when it should have been mine! OK, that might sound a little silly, but I was a teenage boy with a lot of testosterone flowing through my body. I was going to build a towing empire, no question about it.

When my dad sold his towing business, the new owner let me work for him. He could see that I was knowledgeable and had learned a lot from my dad. I continued working there for another 4 years until I had saved up enough money to put down a deposit on my first tow truck. I had never been so excited for anything in my life! After being in the tow truck industry for 7 years and watching my dad build his business into a million dollar company, I had a few tricks up my sleeve to get the ball rolling really fast. How did I do that exactly? Stay tuned for the next post to find out!